Basic Mitch moved to the city when he was 20, with a small bag full of khakis and a big heart full of dreams. Low-risk dreams.

He moved into a one-bedroom studio apartment and got a job at an exciting new tech company. He was determined to rebuild himself, to distance himself from the mundanity of the suburban life he’d led at home.

But Basic Mitch’s problem didn’t stem from where he lived. It stemmed from who he was. In fact, it was in his very name.


What kind of name is Mitch?


Just kidding. His problem was that he was too basic.

He never ventured outside of the 10-block radius of his workplace and apartment.

He always went to the same grocery store, bought the same groceries, and made the same order at Starbucks every day (small black coffee, leave an inch for milk).

His closet was an uninspired collection of button-ups, Vineyard Vines and boat shoes.

Well. There was that one pair of picnic-checkered socks with little piggies his sister sent him for his birthday. He used to dream of getting the courage to break out the crazy socks, like the other guys in the office. And he has even put them on before… but he’s never made it past the front door before buckling in a fit of fashion cowardice.*

*It’s funny, every time the sock-fit happens, his face turns a certain shade of red, and without fail, he always runs into the cute girl from the 2nd floor in the hallway. She must think he’s part-lobster.

“Man in Lobster Costume” by Blake A. Chamness

Basic Mitch also had a very regular routine which he had kept to for months on end:

Wake up at 7am, eat generic Cheerios, shave, shower, go to work by 8:45am.

Wiggle fingers on keyboard all day, leave at 5pm.

Get home at 6pm, watch Netflix with Cat (this is what Basic Mitch named his Cat).

At 7pm, make one of the four dinners his mother taught him. Snuggle up with Cat, watch more Netflix, turn in at 10pm. Repeat.

On weekends, Mitch would go out for a morning run, play video games and then go to a bar Sunday evening with his friends to hear about the amazing things they got into on Friday and Saturday night.

His life was simple. Routine. Boring.

Basic Mitch couldn’t take it anymore. He was so utterly, devastatingly bored. He didn’t move to the city to be a keyboard wiggler. He loved Cat, but there were only so many medical soaps and crime procedurals they could enjoy before they all started looking the same. He needed to do something more with his life. He needed to do something different.

Basic Mitch bored Vimbly

The internet-friendly representation of Basic Mitch

On a fateful Saturday evening, as he sat sipping a beer, regaled with tales of his friends’ nocturnal adventures, a buddy mentioned this great date he had gone on the night before. It was called Dinner in the Dark, where he and his date had to eat blindfolded. It got a little messy but they had a great time. He said he found it on a website called Vimbly.

“Vimbly,” Basic Mitch breathed. “What’s that?”

Basic Mitch’s friend told him about how Vimbly helps people book fun things to do based on filters, such as time of day, price range, and part of town. Date ideas, cooking classes, you name it. Everything under the sun. Things you didn’t even know existed.

Basic Mitch was in awe. This was what he had been looking for. He was finally going to fulfill his destiny.

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When he got home, Basic Mitch immediately hopped onto his computer and searched for the website. He was overwhelmed at all the possibilities. Everything he’d ever been remotely interested in, and some things he didn’t even know existed, were all there. There were so many options. Basic Mitch didn’t even know which ones to try.

So he chose all of them. He booked an activity every day for the next week. Sorry, Cat. Law & Order would have to wait.